Added: Adelyn Head - Date: 11.04.2022 13:41 - Views: 26861 - Clicks: 8448
F or years, the beauty blogging scene has been dominated by something women in their bedrooms sharing their favourite products and techniques. Now, a new crop of beauty bloggers in their 60s and 70s are getting behind their laptop cameras to share the beauty hacks that work for them. I decided to take on the beauty industry as a political act. Casual ageism is rife. I was gobsmacked when Dior announced that Cara Delevingne was going to be the face of their new anti-ageing products.
The outrage should have been loud but hardly anyone batted an eyelid. Adding that phrase to any product tells me, as a woman who is 70, that I must do everything in my power to stop this natural process. For me, beauty vlogging [video-blogging] is an extension of what I used to do in my career as a management trainer, standing in front of groups of people talking to them. I love the ease and immediacy that you get with social media. I started getting involved in beauty in my 60s when I noticed a lot of changes happening to my face.
Take my eyes. I kept trying different products to adapt to the changes and spent money on good stuff because I thought it would be better, but so much turned out to be a waste. At no point was anyone from the beauty industry telling me what would work better on my older skin. I realised that other women must be facing the same problems, so I decided to find a cosmetics manufacturer to produce a range for me. My most popular video is about eye and lip make-up for older women, and it has had more than 2m views.
The beauty industry, like the fashion industry, des for the perfect form — young skin. If you tried a strong, straight line using a gel eyeliner on my eyelids, it would look ragged and messy. In my videos and with my products I suggest not trying to get a perfect black line. Instead, use a dark powder eyeshadow and push it into the base of the eyelashes with a tiny wedge brush, making it slightly smudgy.
It looks lovely and is a real solution to the problem. Wearing make-up, for me, is about feeling able to face the day, not about looking younger. I like to wear nice clothes, do my hair, put my face on and feel the very best version of me that I can create. Make-up is so much better quality and more fun than it used to be.
There was just lipstick and powder. I love to mix my make-up and browse the beauty shops that young people go to. I hate feeling forced to be old-lady like. A year ago, my granddaughter started to worry about me getting dementia because most of my older friends had started to. She wanted to keep me busy. The most popular videos have been my make-up tutorials. The first one was me getting ready for a visit to the dentist.
I used a cheap lipstick that cost 1, won about 70p and a very old technique to curl my eyelashes where you heat a toothpick with a lighter and press it against the hairs. The video has had more than 2m views and it made me well known online in Korea.
Because of YouTube, my life has turned around completely. Sometimes I miss my younger days. I wonder if I could do that. Then I researched how to a video. Two people watched it. I use a Laura Mercier oil-free one that gives me a glow.
For cleaning my face, I find regular terry washcloths too harsh, so I knit my own for the perfect texture. It takes time to do it well. Much of our lives we did our duty and mattered to our children and it can be a challenge to feel relevant. Most of my audience is women my age. It means everything to me.
If you have the right attitude about it, this is a time in your life where you feel a lot of freedom to try new things. It happens. People lose their hair, especially women of colour. My hair loss began in my late 30s. Then when my son went through chemotherapy aged 15 for cancer, I cut my hair off too, so that he could feel more comfortable. But I decided I wanted to be an example to others that you can get through it.
I received so many s from women, men, even young children, who thanked me for being out there. My subscribers started asking if I could do make-up for bald women and older women. My channel now focuses on beauty for older women and is called Ageless Beauty. Although sometimes nothing can stop it. It takes a lot of courage to remove your hair and make-up and put yourself on YouTube to be judged and criticised. Make-up and hair can change how you feel and get you out of a funk, and I love showing that.
For four years, I pretended I was While I felt vibrant, I was afraid that other people would view me differently. Then when I was 64, I was on holiday and had a nasty fall. I was in bed for five days and it gave me time to think. It was time to accept that I had to look after myself, physically and emotionally, to let the old me go. I knew there had to be other women holding back from making that leap into From that bed, I launched Sixty and Me via Facebook.
It took off immediately. I work with my son and his wife and we produce content for women over From listening to the community, we saw older women feeling invisible in society. People see them differently and when they look in the mirror, they see themselves differently. The beauty articles I write and videos I make address this. I like to empower women and pull them into our shared experience. If you apply it quite low, almost above your cheekbone, it reflects back up to your eye and hides the darkness. A lot of women in their 60s are dealing with a reinvention that spans relationships, family and work.
In my late 50s I went through a divorce and in the financial crash I lost my house and savings. Many older women are also very creative. Or creatively? The Observer Beauty. Fed up with ageism in the industry, the most exciting new voices in beauty vlogging are over Candice Pires.
Sun 5 Aug Tricia Cusden, 70, London I decided to take on the beauty industry as a political act. Reuse this content.Sexy old woman Early
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